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The "Olive You" Campaign at the Fancy Food Show in New York

Featured The "Olive You" Campaign at the Fancy Food Show in New York

The Panhellenic Association of Processors of Table Olives (PEMETE) continues the presentation of the "OLIVE YOU, European Table Olives" campaign in the USA. This is the three-year promotional program of PEMETE, co-funded by the European Union, aims to increase the awareness and demand of European table olive varieties by consumers and professionals, as well as to develop their exports to the target markets of the United States and Canada.

The "OLIVE YOU, European Table Olives" campaign will take part in the "Summer Fancy Food Show", one of the largest food and beverage trade shows in the USA, held at New York's Jacob Javits Convention Centre between June 30th, 2018- July 2nd 2018.

The "Olive You" campaign with its tasteful presence at the "Summer Fancy Food Show" aims to highlight the modern profile of European table olives, to inform visitors about the quality and flavor of the product, and to test new commercial types of the most popular varieties of olives (HALKIDIKI, KALAMATA, KONSERVOLIA).

The trained staff of the stand will record the response and consumption habits as well as the target audience image of the fair for this so-important European product through the campaign questionnaires to gather useful information about the knowledge and market trend in the USA on the preferred varieties, packaging and commercial types of table olives that have the best prospects.

"Olive You" will also present a special Cooking Demonstration with Chef George Katrantzos

SPECIAL EVENT
Greece is the honored Country for 2018 at Fancy Food show and were selected from Enterprise Greece and Pemete to organize a 2-hour cooking presentation during the trade show.

WHERE Jacob Javits Convention Center, 655 W 34th St, New York City, NY 10001
WHEN: June 30-July 2, 2018
FANCY FOOD SHOW HOURS:
Saturday, June 30, 2018: 10 a.m. – 5 p.m
Sunday, July 01, 2018: 10 a.m. – 5 p.m
Monday, July 02, 2018: 10 a.m. – 4 p.m

COOKING DEMONSTRATION WITH CHEF KATRANTZOS

BOOTH: ENTERPISE GREECE BOOTH 1322
PRESENTATION BY: Chef Katrantzos
1st Cooking Demonstration 11 am – 1 pm
2nd Cooking Demonstration 2 pm – 3 pm

HOSTED AT: ENTERPISE GREECE BOTH 1322
PRESENTATION BY: Chef Katrantzos and his Sous chef

"OLIVE YOU, European Table Olives" campaign in the United States and Canada will reach journalists, chefs, foodies, retailers and consumers of all ages through promotional and marketing activities, events, sampling, publicity actions, tasting events, etc. with the aim of further familiarizing the public with nutritional values & natural maturation of the product (black natural olives), which is an important advantage of the most popular European table olive varieties.