One of the many promotional strategies of the European Table Olive's program «Olive You» is to hold Tasting and press events such as the one recently held at the Greek restaurat Mykonos Blue, located in the heart of Manhattan.

The Panhellenic Association of Table Olives Processors, Packers and Exporters (PEMETE) presented the "OLIVE YOU, European Table Olives" campaign in the USA. It is a three-year promotional program co-funded by the European Union, aiming to increase the awareness and demand for European table olives of both professionals and consumers as well as to develop exports in the target markets of USA and Canada.