Three foreign TV productions will promote the beauties of Greece in Japan, Russia and the Netherlands.
The planning and organization of these trips with the support of the Greek National Tourism Organization (EOT), are part of the Greek Tourism Outsourcing Policy, attracting foreign producers, which constitute direct, lasting and effective advertising for Greek tourism in foreign markets.
In the implementation of the strategic planning by Minister of Tourism Elena Kountoura, there are an average of 200 familiarization trips per year, including foreign and international productions for the promotion of Greek tourism through the entertainment industry.
In Athens, 24-27 July 2018, a Blue Circle television crew will be responsible for producing a segment for the world-famous television program "Single farmer searching". The Dutch National Tourism Organization contributed to the choice of Athens as a city trip destination for an episode of the new TV season, which will be screened on 2 September 2018 on the Dutch TV channel KRO-NCRV.
A crew of federal 1 Russia channel has already visited Thessaloniki, Pella, Halkidiki and Meteora and is currently completing shooting in Athens to create five 4-minute videos. The videos will be shown in the summer, three times a day, on the popular morning show "Utro Rossii".
The program designed bythe tourism organization of Russia includes, among other things, the promotion of monastic cuisine at Mount Athos and the presentation of the areas of Loutraki, Pella and Meteora. Russia 1 is the most popular channel in Russia based on 2017 data. It is watched by the overwhelming majority (98.5%) of Russian viewers and an additional 50 million viewers from the Commonwealth of Independent States (CIS) and the Baltic countries.
Fuji TV, a Japanese TV channel, shot at Icaria in late June to create an hour-long episode of the show "Live in Extreme Places of the World".
The show includes interviews of Icarians about the secrets of the longevity of the island's inhabitants, while the Icarian Festivals in local villages, with their local customs and traditions, will be shown.