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Kefalogianni: Sustainability, moderation and balance at the heart of Greece's tourism strategy

The promotion of sustainability, moderation, balance and the protection of the natural and cultural environment dominate Greece's tourism strategy, Tourism Minister Olga Kefalogianni said in a presentation at the ITB Berlin. The minister described 2023 as a "benchmark year" for Greece, with record arrivals and revenues, and expressed her optimism for 2024 as well.

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