Days after Prime Minister Alexis Tsipras pledged to double spending on the promotion of Greece abroad, adding that the country brand is its “intangible asset”, a study by Canada’s Carleton University reveals that Greece’s brand name is no longer opening doors to business.

The Greek National Tourism Organization (GNTO) office in the Netherlands has decided to exploit the wide-ranging impact of travel blogs and social media in order to target more visitors and attract them to Greece.

Alternate Tourism Minister Elena Kountoura on Thursday presented the tourism investment opportunities in Greece to an audience of government and business leaders from the emerging economic powers, at the 20th St. Petersburg International Economic Forum (SPIEF) in Russia.