Former Google executive Steve Vranakis is helping to ‘Reposition’ Greece

Having worked with digital, design and advertising companies around the world and helping to establish one of the top digital technology studios – the Google Creative Lab – Steve Vranakis left that all behind and came to Greece to – in his own words – “tell Greece’s story” and “help rebuild confidence in the nation”.

As Chief Creative Officer to the government, Vranakis’ responsibilities include advising on the upgrading and enhancing of Greece’s image abroad, in collaboration with the Ministry of Foreign Affairs and Enterprise Greece, as well as on the design, implementation and promotion of innovative applications withn the country’s public policies.

“There is so much happening right now in Greece and we have to shine the light on how to make Greece a destination beyond for just vacationing, make it a destination where visitors feel like locals,” Vranakis said during SETE’s conference and shared ideas on how the country’s image can be upgraded.

Vranakis on the “Repositioning Greece” team
Vranakis is one of the internationally recognized experts on the Greek PM’s “Repositioning Greece” team, created in the context of the government’s plan to boost the country’s image abroad.

The members of the “Repositioning Greece” team are tasked with lending their expertise to form the country’s new image through a strategic plan that will place today’s Greece on the global map. The project will include the launch of a digital platform open to citizens, while actions will be carried out to encourage broad participation of society.