Kefalogianni: Luxury tourism can contribute substantially to the overall upgrading of the quality of the tourist product

The further development prospects of luxury tourism, the challenges and the important position of Greece in this sector are some of the key issues discussed at the 2nd Luxury Tourism Conference taking place in Santorini on 12 and 13 October 2024.

As Tourism Minister Olga Kefalogianni said in her message, "luxury tourism is one of the fastest growing industries and contains elements of quality as well as exclusivity. It is certain that today this form of tourism is not only about staying in luxury accommodation or luxury services, as luxury is now intertwined with the personalisation of the experience and the uniqueness of the travel experience. Travelers are increasingly looking for the cultural richness of a place, the natural environment, the authentic gastronomy and the essential connection with the places they visit.

Particularly for Greece, the further development of luxury tourism can contribute substantially to the overall upgrading of the quality of the tourist product and to the sustainability of our destinations, making a key contribution to increasing its competitiveness and in increasing the benefit to local communities, the Tourism Minister said.