1,200 millionaires are coming to Greece with 7.7 billion euros in their luggage
- Written by E.Tsiliopoulos
For those who follow the events, the move of tennis legend Novak Djokovic to Greece was not a bolt from the blue. Whether you live in Athens, Thessaloniki, or an island, the chances of having a rich and famous neighbor are increasing.
From Djokovic to Richard Xiao, who invested in Aris BC, to technology tycoon Tom Greenwood and billionaire Paul Colson or Iranian Hashem Khorosvani, there are thousands of living proofs that Greece remains consistently high in the preferences of millionaires who migrate.
Literally! More than 1,200 millionaires choose each year to pack their bags for some bright... corner of Greece. Our country has climbed to eighth place in the Global Citizens Report, Henley & Partners' annual survey of millionaires who change places, seeking not only security, stability and a friendly environment, but also better living conditions for themselves and their families.
The report is compiled by Henley in collaboration with the global wealth analysis company New World Wealth and aims to reveal and identify the destination countries that attract high net worth individuals, as well as the huge amounts of investment wealth they bring with them.
The positive thing is that immigrants of this type usually bring their family offices with them, but also that they continue to generate wealth from their new home. This, after all, is something we have seen firsthand, as in most cases the... whiz of engaging in business does not work out. Millionaire immigrants, almost as a rule, in addition to real estate, invest in startups, tourism businesses or start new ones.
Estimates
And what are the richest people in the world looking for? Not only safe havens for their assets, to which they move and settle, but also tax incentives, investment-friendly policies, stable political and social environments, good infrastructure and access to other economic, business and social centers, but also the top educational institutions where the next generations, who are destined to take over the empires, will attend, study and be educated, in order to grow them or, at least, maintain them.
High-net-worth individuals (HNWIs) don’t just bring wealth – they often create it. Many are entrepreneurs or investors who pump capital into local markets, buy properties and fund startups. According to New World Wealth, about 15% of millionaires who migrate are business founders, with the figure rising to over 60% among centi-millionaires and billionaires.
This year is a big one, say the people at Henley, who study millionaire migration waves. This is because, breaking all records, at least 142,000 people with liquid assets of more than $1 million are expected to migrate this year. This estimate by the authors of the Henley Private Wealth Migration Report 2025 for the number of millionaires expected to relocate worldwide in 2025 is modest, as they do not exclude that in the final count, this type of migrants may have exceeded 150,000.
Moreover, these are the preliminary net inflow and outflow figures, which are based on the available data for the period January - May of this year with a migration projection based on the rates of movement.
Usually the deviation is small, but in any case the full annual data and the final totals will be published next year. The analysis combines a combination of other sources, such as property and company registers, LinkedIn activity, family office locations and Henley & Partners’ client base, to capture the movement of over 150,000 millionaires (HNWIs) worldwide. To estimate the total wealth transferred to each country, the analysts multiply the number of incoming millionaires by their average net worth, an indicator that varies significantly from market to market.
Greece is in the top 10 and is constantly climbing up the list of millionaires' preferences. Attracting more than 1,100 millionaires per year, Greece is becoming one of the most important and rapidly growing millionaire hubs in the world.
For 2025, Greece, which has a stable environment at all levels, has "climbed" to eighth place among the countries that attract the most millionaires, since, according to Henley's research, 1,200 millionaires are packing their bags to move permanently, together with their families, to our country.
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