The role of sustainable development in tourism
- Written by E.Tsiliopoulos
"Sustainable development must be the basic pillar of the development strategy of the Greek tourism," the president of the Greek Tourism Confederation (SETE), Andreas Andreadis, said at the Economist's Congress Sustainability Summit for Southeast Europe and the Mediterranean.
"The growing interest of tourist facilities in certified sustainable hotels is extremely encouraging," Andreadis noted and cited a recent survey by Booking.com, according to which 52 pct of respondents said that travelers would be influenced by the environmental and social policy of a hotel.
With environmental issues at the top of the agenda of entrepreneurship, the integration of sustainability in the Greek tourism industry is one way, he said adding that 2017 has been declared sustainable tourism year.
The year 2017 will give us the chance to implement our strategy. Based on the International Year of Sustainable Tourism Development of the United Nations and the World Tourism Organization, we will begin a series of actions towards sustainability. It is important for the next day of Greek tourism to plan a strategy that highlights the competitive advantages of our country. In this way we will achieve the better interconnection of tourism with the rest of the Greek economy. This is a way to lead the country to the much-needed development," Andreadis underlined.
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