Greek tourism sets new records in 2024
- Written by E.Tsiliopoulos
Greece's tourism industry reached new heights in 2024, setting records for both visitor numbers and revenue.
The Bank of Greece reported that the country welcomed 36 million international travelers, a 9.8% increase compared to 2023.
Tourism revenue also rose significantly, reaching €21.7 billion ($23 billion), a 5.4% increase from the previous year.
The growth in revenue came despite a decline in spending by French tourists, which analysts attributed to the 2024 Paris Olympics. However, revenue from American tourists surged by 15.1%.
December 2024 was also a strong month for tourism, with inbound travel surpassing 882,000 visitors, a 15.3% increase compared to December 2023.
Revenue for the month soared by 33.3%, reaching €435 million ($461 million).
The Bank of Greece also noted a gradual decline in per-trip spending, a trend attributed to the growing popularity of shorter stays.
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