Diversifying the tourism product, promoting alternative forms of tourism, innovative services, fresh destinations and new routes through strong synergies is the priority for Greece, Tourism Minister Elena Kountoura said during the opening on Thursday, of the 1st International Western Silk Road Workshop held in Alexandroupolis, northeastern Greece.
Jointly organized by the UNWTO, the Greek tourism ministry and the Eastern Macedonia and Thrace Region, with the support of the European Commission, the two-day event is held within the framework of the International Year of Sustainable Tourism for Development 2017, and brings together 51 representatives from 33 countries to exchange best practices on how to advance the contribution of tourism to sustainable development goals.
The project aims to revive the Silk Road which in antiquity served as a network of trade routes fostering cultural interaction across regions of Asia, the East and West, through to the Korean peninsula and Japan to the Mediterranean Sea. Today’s Western Silk Road project aims to highlight new opportunities – prospects for tourism development and cross-border partnerships through the cultural heritage of these regions.
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