The South Aegean Region and Crete are in the lead in terms of tourism-related revenue, while the Central Macedonia Region draws in most of the visitors to Greece, according to the latest study released this week by Institute SETE (INSETE).

The South Aegean Region is laying the groundwork ahead of its “tenure” as “European Region of Gastronomy 2019” aiming through the approval recently of its action plan to promote local products, bolster trade ties with international partners, showcase Aegean island cuisine and its nutritional value and attract tourism to the region.

As part of its 2016-2020 tourism promotion plan, the South Aegean Region presented on Rhodes last week its new digital communication strategy which includes extensive social media actions as well as a central digital platform through which islands belonging to the group can build and market their image and offerings.