Just six months ago, trade bodies estimated that the annual turnover of Asian e-commerce platforms in Greece had exceeded 600 million euros in 2024. Today, new estimates place this year’s turnover at over 800 million euros in the eleven-month period, with the rate of penetration resembling a normal commercial invasion of a market that is no longer able to cope with it with the existing rules.

The expansion of e-commerce in Europe continued in 2021, increasing by 13% reaching 718 billion euros, with the growth rate slightly increased compared to 2020.

E-commerce is growing and maturing, with Greek consumers making a marked presence in the sector, ELTRUN -the e-commerce laboratory of the Athens Economics University said in its annual survey.