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Kefalogianni: Sustainability, moderation and balance at the heart of Greece's tourism strategy

The promotion of sustainability, moderation, balance and the protection of the natural and cultural environment dominate Greece's tourism strategy, Tourism Minister Olga Kefalogianni said in a presentation at the ITB Berlin. The minister described 2023 as a "benchmark year" for Greece, with record arrivals and revenues, and expressed her optimism for 2024 as well.

Greece wins top tourist destination award at GTA Sweden Awards

Greece achieved another key distinction in the Nordic market after similar awards the country won in Norway in January. This time Greece was recognized as the Best Tourist Destination in the world for 2024 (The World’s Best Tourist Country 2024) at the Grand Travel Awards (GTA) in Sweden.

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