Household wealth in Greece has experienced a remarkable rebound since 2022, with assets recovering much of the ground lost during the decade-long economic crisis. Data from the European Central Bank (ECB) show that gross household wealth surpassed 1 trillion euros in the first quarter of 2025, marking its highest level since 2011.
Inflation in Greece continued its downward trend for a third consecutive month in October, according to official figures from the national statistics authority, highlighted in Eurobank’s latest economic bulletin. The data confirms a clear slowdown in price growth, though not an actual decline in overall price levels.
Tourists in Greece are not limiting their spending to souvenirs and dining out. Instead, they’re making substantial purchases of fast-moving consumer goods during their stay, according to the consumer intelligence company NielsenIQ’s 2025 study “From Aisles to Islands – Shopper Behavior of Tourists in Greece.” The survey, conducted in the summer of 2025 across 14 major tourist regions, analyzed the habits of 2,010 visitors from 11 nationalities.