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E.Tsiliopoulos

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85% of Greeks shop from Asian e-platforms: They defy the risks, prefer clothes, shoes, electronics and home goods

Just six months ago, trade bodies estimated that the annual turnover of Asian e-commerce platforms in Greece had exceeded 600 million euros in 2024. Today, new estimates place this year’s turnover at over 800 million euros in the eleven-month period, with the rate of penetration resembling a normal commercial invasion of a market that is no longer able to cope with it with the existing rules.

Searching for Answers: What Greeks Googled in 2025

The end of the year is always a tug-of-war between nostalgia and anticipation. We bid farewell to the highs (and lows) of the past 12 months while secretly hoping the new year brings something even better. By January, of course, we’ve mostly forgotten the emotional roller coaster—but one year-end tradition never fades: Google’s annual lists.