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E.Tsiliopoulos

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Greece: The reasons for the return of expats

The return of Greeks abroad is one of the most crucial bets for the future of Greece. Behind the numbers and political initiatives, there are personal paths, life decisions and a deep need for a meaningful contribution.

85% of Greeks shop from Asian e-platforms: They defy the risks, prefer clothes, shoes, electronics and home goods

Just six months ago, trade bodies estimated that the annual turnover of Asian e-commerce platforms in Greece had exceeded 600 million euros in 2024. Today, new estimates place this year’s turnover at over 800 million euros in the eleven-month period, with the rate of penetration resembling a normal commercial invasion of a market that is no longer able to cope with it with the existing rules.