Tourists in Greece are not limiting their spending to souvenirs and dining out. Instead, they’re making substantial purchases of fast-moving consumer goods during their stay, according to the consumer intelligence company NielsenIQ’s 2025 study “From Aisles to Islands – Shopper Behavior of Tourists in Greece.” The survey, conducted in the summer of 2025 across 14 major tourist regions, analyzed the habits of 2,010 visitors from 11 nationalities.

Marios, 18, a student at the University of Patras who is born with a rare syndrome, departed on an Air Force plane on Sunday afternoon to undergo a liver transplant in Turin.

The new OECD “Health at a Glance 2025” report offers a stark look at the pressures facing Greece’s healthcare system, where public coverage remains limited and households continue to pay a markedly high share of medical fees. Nearly 39% of all health spending is paid directly out of pocket,  far above the OECD average of 25%, and among the highest levels across member states.