Displaying items by tag: influencers

Dedicated audit teams are scouring influencer posts, hashtags and discount codes for signs of unreported deals. Under a recent tax ruling, the freebies creators pocket in return for publicity count as taxable income. Failing to report them can result in steep fines.

Controls of the commercial practices used by influencers on their social media accounts will be carried out in the coming weeks by the Ministry of Development, with the assistance of digital tools from the European Commission, to protect consumers from misleading commercial practices.