The direct contribution of tourism to Greece's GDP is estimated to be close to 24 billion euros or 11.5% in 2022, with five regions representing almost 90% of the country's receipts, three of which are purely tourist regions.
The Institute of the Association of Hellenic Tourism Enterprises (INSETE) talks about the need to integrate sustainability and resilience in the planning and management of the tourism sector.
The "reputation" of Greece in July based on the experience of the destination (accommodation, dining, attractions, etc.) among visitors is showing a slight decrease from 9.0 to 8.9, something that happens internationally - often and to a greater extent - during the peak of the season, as reported by the Institute of Greek Tourism Enterprises federation (SETE)-INSETE.
On the contrary, Athens maintains its score of 9.0 for four consecutive months. Both Athens and Greece are rated well above the European average (8.5) and among the top five best rated destinations in Europe.