The islands of the South Aegean "star" in Times Square

A 24-hour video dedicated to the islands of the South Aegean is being shown on the iconic “The Cube” in Times Square, one of the most recognizable advertising spots in the world.

“From the Aegean, to Times Square”
The campaign, which runs from June 13 to July 10, 2026, brings images from the Aegean to the eyes of millions of residents and visitors of the American metropolis, highlighting the natural beauty, culture and unique identity of the islands.

The timing of the promotion is particularly important, as the New York and New Jersey area is hosting important matches of the 2026 FIFA World Cup. The world's leading sporting event attracts millions of fans, journalists and visitors from all over the world, creating an extremely favorable environment for the tourism promotion of destinations of international interest.

The islands of the South Aegean in Times Square
In his post, the regional governor of the South Aegean, Giorgos Hadjimarkos, spoke of an important moment of extroversion for the region, emphasizing that "from the Aegean, to Times Square" and "from the Aegean, to the heart of the world", the islands of the region are gaining a presence in one of the busiest places on the planet.

The initiative is part of the international promotion strategy of the South Aegean, aiming to enhance the islands' visibility in markets of high tourist interest and maintain their strong presence on the global tourism map.

It is worth noting that the promotion of the Aegean islands in Times Square is not just a symbolic act of advertising. It corresponds simultaneously to an investment in tourism development and to the strengthening of the international footprint of island Greece in a period of intense global competition to attract visitors.