The US presence in Greece and the Republic of Cyprus has been increasing over the past few daays, following the escalation in the Gulf due to the assassination of Iranian General Qassem Soleimani last week.

The Greek National Tourism Organization (GNTO) has set aside 1 million euros to promote the country’s destinations to the US market in a powerful media drive this year.

Small Greek exporters, particularly of specialty foods, could benefit greatly from focusing on e-sales to the United States, given American market trends and consumer profiles, as well as the comparatively lower cost of promoting their products, a report by Greece's Economic and Trade Affairs Bureau in New York City concluded recently.