Investors are eyeing prime cuts in the Greek hotel market, as the country's tourism reaches record numbers, and celebrities flock to be instagramed in Greece.

Cyprus Tourism Organization's Chairman of the Board of Directors Angelos Loizou has reported an increase of 6% in arrivals and 8% in earnings, in comparison to 2013.

Switzerland's Cyprus Tourism Organization Director George Papantoniou has announced its prediction, that the amount of Swiss tourists will rise by 15% this year.