Greece's summer sale schedule starts Monday, July 13th, when retailers mark down their goods up to 50%.
The concrete discounts are an attempt to attract customers during the nation's financial strain, where the majority of current sales are in the fuel and food sectors. The National Confederation of Commerce and Entrepreneurship (ESEE) along with retailers, have been advocating for the use of debit and credit cards for purchases.
The ESEE stated concerning debit and credit card transactions, "to make the most of the offers that will doubtlessly come their way through making bargain purchases," according to Kathimerini. The Hellenic Retail Business Association (SELPE) offered its own statement, "Retail enterprises will have a great range of their merchandise at exceptionally attractive and favorable prices."
This Sunday marks the first Sunday that shops will open from 11:00 a.m. to 8:00 p.m. during the nation's markdown. During the sale, stores are required to reveal the original price and discount price on all merchandise.