The Hellenic Film Society Unveils New Logo as Part of Exciting Rebranding Initiative

The updated logo represents a bold step forward, aligning with the Society’s commitment to innovation and excellence in showcasing the very best of Greek filmmaking. The clean and minimalist design —centered around a stylized “H” representing Hellenic—is a departure from the previous, more intricate design. This evolution underscores the Society’s vision for a streamlined, contemporary approach to its branding identity, as it seeks to connect with a broader, global audience.

“The Hellenic Film Society has always been dedicated to bridging the past and present of Greek cinema,” said Maria Miles, HFS president. “Our new logo is more than just a fresh design—it’s a bold statement about who we are and where we’re headed. It captures the essence of our mission while serving as a visual representation of our dynamic future. We’re thrilled to share this milestone with our vibrant community of supporters and cinephiles.”

Thoma Kikis, the artist behind the new logo, and his studio TEKNIKE, are known for their innovative, minimalist, and thoughtful approach to design. “Designing the new logo for the Hellenic Film Society was an honor and a challenge,” said Kikis. “I wanted to create a symbol that reflects the history of cinema and film and the timeless beauty of Greek culture, while looking boldly toward the future. The ‘H’ inspired from film stock perforations, serves as a focal point—symbolizing both a bridge and a ladder, representing connection and ascent.”

Kikis elaborated on his design process, stating, “My objective was to use existing forms to craft an authentic, minimalist mark that communicates the Society’s mission and forward vision. Grounded in research, I drew on my experience to create a form that balances structural integrity, adaptability, and aesthetic appeal. The result is a modern interpretation of both cinema and Hellenic identity, infused with the vibrant essence of New York City. Like great architecture, this logo embodies strength, harmony, and timeless simplicity.”

James DeMetro, HFS founder and president emeritus, shared his excitement about the rebranding initiative: “The launch of this new logo is more than just a visual change—it’s a celebration of our evolution and a commitment to embracing new horizons. Our goal has always been to highlight the artistry and diversity of Greek filmmakers, and this rebranding strengthens our ability to connect with audiences worldwide.”

According to Miles, “Throughout its history, the Hellenic Film Society has championed the richness of Greek culture through the cinematic arts. With this rebranding, we are poised to achieve even greater impact,” she said. “We invite visionary donors, cinephiles, and community leaders to join us on this exciting journey. Your support will help us amplify the voices of Greek filmmakers, preserve our cultural heritage, and inspire new generations. Together, we can ensure that Greek cinema continues to shine brightly on the global stage.”

As part of this rebranding effort, the Hellenic Film Society will continue to expand its programming, including exclusive film screenings, special events, and educational initiatives that highlight the diversity and artistry of Greek cinema with the annual New York Greek Film Expo and monthly film series Always on Sunday. The rebranding also includes updates across the Society’s digital platforms and promotional materials to ensure a cohesive and engaging experience for all audiences.

The Hellenic Film Society invites everyone to explore the new logo and celebrate this exciting milestone with us. Visit www.hellenicfilmsociety.org to learn more about our upcoming events and initiatives.

About Thoma Kikis and TEKNIKE

Thoma Kikis is a designer, creative director, film producer, and entrepreneur. He holds a BSc from NYU and is a board member of HFS and member of the Hellenic Film Academy. He has also produced films including Darkon (most recently optioned by Disney) and Alps (with Oscar®-nominated director Yorgos Lanthimos). Inspired by personal loss, he’s dedicated to mitochondrial research, co-founding Kannalife Sciences and Neuropathix, securing over $5M in grants from the NIH and The Michael J. Fox Foundation for Parkinson’s Research, with recognition from NBC, TIME, and Bloomberg. He founded TEKNIKE, a New York-based creative consultancy, designing numerous commercial typefaces, working with clients including MTV, Hulu, and Hermès. TEKNIKE focuses on creating visually striking, conceptually meaningful identities by synthesizing novel ideas, versatile storytelling, groundbreaking technologies, and popular culture to uncover narratives that resonate and leave a lasting impact.

For more information, visit www.thomakikis.com and www.teknike.com.

About Hellenic Film Society

The Hellenic Film Society (USA), Inc., (HFS), is a 501(c)(3) non-profit organization dedicated to promoting Greek cinema and sharing the richness of Greek films with American audiences. Based in Astoria, NY, HFS presents an array of feature films, documentaries, and shorts by Greek filmmakers and those of Greek descent, as well as works that highlight the cultures of Greece and Cyprus.

HFS is known for its annual New York Greek Film Expo and its ongoing Always on Sunday monthly film series, presented in collaboration with the Museum of the Moving Image. Additionally, the organization partners with other prominent film festivals across the United States, including the Chicago Greek Film Expo, the South Florida Greek Film Festival, and the Atlanta Greek Film Expo.

For more information, to volunteer, or to support our mission, visit www.hellenicfilmsociety.org or contact us at This email address is being protected from spambots. You need JavaScript enabled to view it.