The presentation of the "Made In Greece" collection of the international Haute Couture House Dior will take place live tonight all over the world.
Through the live streaming that will be available on all Dior social media, millions of viewers and users of social media will be able to watch from the Kallimarmaro Stadium the multifaceted spectacle "Dior celebrates Greece", with which the French House will honor the 200 years since the beginning of the Greek Revolution and the role of Greece in shaping European culture.
The spotlights of the spectacular event in Kallimarmaro will light up at 21:30 on Thursday. Earlier, the 400 invited and international personalities who received the coveted invitation of the House, which refers directly to the Greek element, will have arrived from every corner of the Earth. Greek men and women, after all, are the creators who designed and sewed the special collection called "Dior Cruise Collection", as well as the hundreds of other professionals, photographers, musicians, artists, craftsmen and technicians who will work for the implementation of the project. .
The show will start at 21:30 Greek time.
For Dior, however, the presentation of the collection in Kallimarmaro is not a secular event, but a special event, which honors Greece and the excellent craftsmanship of the Greeks, which was passed down from generation to generation over the years and in which the goal are the aesthetic values and the quality that the House advocates to be identified with the concepts Phos (Light) and Kallos (Beauty), which began to shine 2,500 years ago in Athens.
In this context, out of the logic of an ordinary secular event, Dior chose to invite only regular customers, craftsmen and artists who have worked in the past or are working with the House today, as well as the representatives of the museums whose exhibits source of inspiration for the "Greek" collection.
It is worth noting that the invitations went directly from Dior's headquarters in Paris.
In addition, to honor the Greek women and men who will create the impressive dresses, Dior will give the opportunity to the residents of the areas where the Greek creators live and work to watch at the same time, live, the impressive event at the Kallimarmaro Stadium . For this purpose, the live broadcast of the event in Soufli, Argos and Kalamata is planned.
In Athens, the spectacular event with the "Greek" Dior haute couture collection will be broadcast live in the open air of the Stavros Niarchos Foundation for the residents of the capital.
Also, the students of three Greek fashion schools will have the opportunity to watch the defile from Kallimarmaro in a live broadcast at the summer cinema Cine Paris, in the heart of Plaka.