There has been an investment "boom" in recent years in Greece as it is by far the first preferred destination for purchasing property through the "golden visa" scheme.

An unique survey was carried out by GBR on behalf of the Athens Attica & Argosaronic Hotel Association, highlighting the profile of tourists visiting the Γρεεκ capital. Why they come, what they prefer to spend their money on, what they focus on the most. The research conducted on 2,000 tourists revealed that foreign visitors have some common interests but are also distinguished by different approaches to the destination of Athens. GBR therefore created ten plus one profiles of tourists visiting Athens.