In the first quarter of 2023, Americans were the most open handed tourists in Greece as they spent the most money, with the British being the stingiest, according to the travel balance data of the Bank of Greece.

An unique survey was carried out by GBR on behalf of the Athens Attica & Argosaronic Hotel Association, highlighting the profile of tourists visiting the Γρεεκ capital. Why they come, what they prefer to spend their money on, what they focus on the most. The research conducted on 2,000 tourists revealed that foreign visitors have some common interests but are also distinguished by different approaches to the destination of Athens. GBR therefore created ten plus one profiles of tourists visiting Athens.

Thousands of visitors have already flooded Greece to celebrate the traditional Greek Easter holidays.