Giannis Antetokounmpo became... John Travolta in Grease for an advertisement for a company he's invested in
- Written by E.Tsiliopoulos
Giannis Antetokounmpo has used the alter ego he has often revealed in his social media posts in an ad for financial services company Kalshi, in which he has also invested.
In the 60-second ad that premiered during the first game of the NBA Finals, the Greek superstar appears as another John Travolta from the famous film Grease.
He is joined by his siblings, Thanasis, Kostas and Alex, who make a cameo in the ad in which the Greek Freak dances, blows kisses and nails.
“Our approach to marketing is to do things that people really enjoy. Once we came up with the idea, it was like sprinting to implement it in less than a month. "The collaboration of Giannis, his brothers and Grease gave us the opportunity to create something that only Giannis and Kalshi could have created," said Keaton English, Kalshi's head of marketing.
Media
Related items
-
Greece moves to become Southeast Europe’s first carbon storage hub
-
Giannis Antetokounmpo says Heat provide best route to another NBA title
-
Mitsotakis says under-15s should be banned from major social media platforms, warns of AI's "extreme" risks
-
Marco Rubio made a reference to the murder of Vagia Nestora - "She was executed because her daughter dared to run for public office"
-
Greek banks have liquidity ready to fuel economic growth
Latest from E.Tsiliopoulos
- Greece moves to become Southeast Europe’s first carbon storage hub
- Giannis Antetokounmpo says Heat provide best route to another NBA title
- Mitsotakis says under-15s should be banned from major social media platforms, warns of AI's "extreme" risks
- Marco Rubio made a reference to the murder of Vagia Nestora - "She was executed because her daughter dared to run for public office"
- Greek banks have liquidity ready to fuel economic growth