Hailey Bieber: The 28-year-old "nepo baby" chooses Greek island to promote her $1 billion beauty brand

Hailey Bieber is not just another “nepo baby” – a term used to describe the children of celebrities who benefit from their privileges. She is much more. She has managed to turn her name, her fame and, most importantly, her aesthetics, into a beauty empire that is now worth a billion dollars.

After the announcement of the acquisition of Rhode by Elf Beauty, Bieber is not retiring but remains head of creative and innovation, proving that she is not just the face of the brand, but also the brains behind it.

In fact, just a few days after the acquisition that made her a billionaire before she even turned 30, Hailey Bieber presented the new Rhode campaign. For the shoot, she chose a magical Greek island, Milos, which provided the perfect backdrop for the new products with its clear waters and natural landscape. She shared rich footage from the shoot with her millions of fans on social media, exciting her audience.