Greek online supermarket business at premature stage

The survey, based on a sample of 500 online consumers, said that a 25 pct on online consumers have purchased systematically supermarket products through the internet. This trend is related with difficulties in choosing fresh products and the high delivery cost of specific products ordered online. However, the percentage of online purchases is expected to rise helped by upgraded new online services offered by large supermarkets and a dynamic appearance of digital supermarkets.
More than half participants in the survey said they ordered online to take advantage of specific offers, a trend prevailing in the last 4-5 years during which Greek consumers are increasingly seeking offers.
The results of the survey said that the biggest percentage of consumers said they were satisfied with delivery experience, while consumers were less satisfied with other advanced services such as order returns and access on information over delivery stages.