1st International Luxury Tourism Conference: Elon Musk's mom is an official guest

The conference is under the auspices of the Ministry of Tourism, EOT, the International University of Greece, the University of the Aegean and P.S.S.E.A.

The internationally renowned author, doctor of dietetics, supermodel and mother of influential entrepreneurs Elon Musk, Kimbal Musk and Tosca Musk in a conversation with journalist and CEO Elli Spyropoulou will analyze how she has successfully collaborated for 50+ years, with leading fashion houses and international brands from all over the world building her own unique vision.

As emphasized in the relevant announcement, through her global best seller "A Woman Makes A Plan", women of all ages are inspired by her personality and exemplified by her actions. After all, as she says herself: "It's great to be 75".

Having traveled all over the world, she will narrate experiences she experienced in the course of her professional activity and moments from her exciting life that makes her a role model for millions of women worldwide.

Objective of the conference

The goal of the conference is to highlight Greece as a strong destination in the ever-growing Luxury Tourism in order to claim its own special position in an intensely competitive international environment.

In this celebration of Luxury Tourism in Greece, internationally renowned speakers, honorary guests from the political and business world, powerful actors from the tourism industry and journalists from major domestic and international media will be hosted in order to ensure the visibility of our country and the highlighting it as a Luxury Travel Destination.