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TUI: Extends the tourist season in Greece and Turkey until November

Featured TUI: Extends the tourist season in Greece and Turkey until November

Tourism organization TUI has extended the tourist season in Greece and Turkey until November in response to increased demand, as extreme summer temperatures disrupted the plans of some holidaymakers.

More people chose to holiday in the cooler autumn months after temperatures in parts of the Mediterranean soared above 40C during the summer, the Guardian notes.

TUI: 8% increase in demand for October

TUI said demand for October, which is usually the last month of the tourist season, was up 8% compared to 2022.

The Anglo-German tourism organization, which manages hotels, cruise ships and aircraft, recorded 13.7 million bookings for the summer, up 5% compared to last year and close to pre-pandemic levels, at 96%.

“We recorded strong demand in the last weeks of the summer season, which traditionally lasts until the end of October. Therefore, we recently announced the extension of the season until November specifically in Turkey and Greece, to meet demand beyond the traditional summer season," said TUI CEO Sebastian Ebel.

TUI: New destinations due to global warming

He expects that global warming will lead to an increase in demand for cooler destinations in Scandinavia, Belgium and the Netherlands, while the Canary Islands will also "benefit from a milder climate".

TUI has been planning for some time to extend the season from April to November as more and more people want to spend the winter in warmer climates or travel there for sports and cultural activities in the spring and autumn. TUI said its decision to extend the season until mid-November gives holidaymakers more flexibility about when they want to travel. TUI is adding around 30,000 seats to its aircraft flying from Britain to destinations such as Rhodes, Crete and Antalya.