The Greek Summer is Shaping up to be ‘Hot’ for Airbnb

Eighteen of the continent’s 20 leading markets show demand up by 10 % or more year-on-year, and in several cases much higher. Greece registers roughly a 22 % increase in demand, while the strongest performers include Poland (+37 % YoY), the Czech Republic (+30 %), Norway (+27 %), Belgium and Germany (both +24 %).

Conversely, several Northern European countries are slightly behind: Finland (+8 %), Denmark (+9 %), the United Kingdom and Ireland (+10 %), Hungary (+12 %).

Despite ongoing economic and political uncertainty, early indicators point to a robust summer. Rising booking volumes, strong domestic travel and easing inflation suggest travel demand will remain resilient across most of the continent, AirDNA notes.

Available listings reached 3.6 million (+7.1 % YoY), nights booked 36.6 million (+27.4 %), the average daily rate (ADR) rose 4.2 % to €150, and average occupancy climbed 18 % to 59 % despite the larger supply.

Finally, revenue per available night (RevPAR) increased by 23 % to €88.

Germany and Denmark saw occupancy rise by 30 % and revenue jump by +55 % and +49 % respectively.

Norway, despite a more moderate occupancy gain, led revenue growth at +68.5 %, driven by a 10.1 % increase in ADR and a 27.1 % expansion in available listings. Greece and Switzerland also converted small occupancy rises into higher revenues, indicating that ADR played a greater role in those markets.