Dior celebrates Greek independence through a constellation of fashion events in Athens

The French Haute Couture brand proposes to present in Greece the special collection Resort 2022 which will be dedicated to the 200 years since the Revolution of 1821 and more widely to Greece, which is the cradle of Western Civilization. The creations that the House will present will be created in Greece using Greek fabrics and raw materials, with the aim of promoting to the whole world the skill and talent of Greek craftsmen and creators, with whom it will collaborate to create the collection.

Through the collaboration of the House with the Greek creators, which is a key part of the overall project, the Resort 2022 collection has strong textile elements fabricated on a loom and highlights the richness of Greek cultural heritage. These creations of Dior will be sewn with the label "Made in Greece" which will seal their uniqueness.

Through the collaboration of the House with the Greek creators, which is a key part of the overall project, the Resort 2022 collection has strong textile elements with a loom and highlights the richness of the Greek cultural heritage. These creations of Dior will be sewn with the label "Made in Greece" which will seal their uniqueness. In this direction, the cooperation with the Greek craftsmen, from Thrace to Crete and from Epirus to its islands, began with the connection of the historic French House with the tradition of Greek handicrafts - in the context of the promotion of the European cultural heritage.

Dior plans to focus the spotlight on the Kallimarmaro Stadium, in the heart of Athens, on the night of June 17, where it intends to present in a live television broadcast around the world, the special collection dedicated to Greece. For this reason, a request was submitted, which will be examined by the Central Council of Modern Monuments. After all, as Dior states, the concepts of Phos (light) and Kallos (beauty) that began to shine 2,500 years ago in Athens are completely identical with the aesthetic values ​​and quality that the House stands for.

Focusing on the glamorous fashion show in Kallimarmaro, Dior has asked for permission to take some photos with the creations that have the theme of Greek heritage and Greek culture in emblematic places, such as the Acropolis, the Herodion and the Temple of Hephaestus, always with respect to the historicity of the monuments. The request will be examined by the Central Archaeological Council in accordance with the provisions of law 3028/2002 "On the Protection of Antiquities and Cultural Heritage in general".

For history's sake, it is worth recalliing that 8 Christian Dior dresses were photographed against the backdrop of the Parthenon through the lens of the historical photographer Jean-Pierre Pedrazzini in 1951. The photographs, for which a request has been submitted by the Dior House to the Archeological Council, as a reference The aim of the photography of ΄51 is to revive this historical event that presented Greece at that time, to the international audience.

Seventy years later and with the highest respect for traditional values, quality and crafts, Dior wants to return to Athens and present through a network of world-class activities an anniversary collection inspired by Greek culture, our ancestral arts , the know-how, Greek mythology, but also the lasting imprint of Greek tradition and creation in the collective memory of Europe.

"Greece is a country that has always been in my heart," said Maria Grazia Chiuri, artistic director of Dior, when she announced that the Greek capital will be the place where Dior's new collection will be presented.

Born in Rome, the artistic director of the house Gracia Maria Tsiuri, appreciates Athens as an essential and extremely inspiring cradle of culture, literature, and creation in all its forms. From mythology to the "Odyssey" and from architecture and philosophy to the priceless arts, Athens for me represents a dream destination for the organization of a show that celebrates, more than ever, the magic and the transmission of cultures, " she said announcing the date of the event.

"It is a great honor to make this dream come true on June 17, in the heart of a capital of great beauty and through a wide range of artistic exchanges, from dance to design, and the ancestral skills that fascinate me and which I will have the joy and the privilege to put in my collection ", added Tsiuri.