Citi Bike's Profit Challenges

The bike program continues its struggle to generate a profit. Ginsburgh who plans to work for a construction management firm, commanded the expansion and launch of the company last year.

Currently Citi Bike has 100,000 members but is still weighed down financially. Mayor de Blasio has confirmed that taxpayer's funds will not be used in assisting the situation. NYI hit the street to ask riders how they think the company's should fix its economic challenges. One Manhattanite stated,"For me, I have the Citi Card so it's a little cheaper, but yeah I would pay a little more". Another New Yorker explained,"I don't know what they could do to help with the financials, other than put more bikes out, but that costs more money". The bicycle company is brainstorming for methods on how to attract more tourists who would be charged the daily price. Citibank is also thinking about increasing rates.